# About me Made in Ukraine, based in Montenegro. I build Sirv Studio and maintain Earth Roulette, BudJet, SlovoCard, and other software. Hey, I'm Igor. Made in Ukraine, based in Montenegro. I build products and keep them alive. I started by building and operating a profitable content website. It grew large enough to teach me development, SEO, monetisation, and production operations in the same live system. A Google ranking update later removed most of its traffic and taught me how fragile borrowed distribution can be. After that I ran developers and marketers across several internet businesses. The title was fuzzy. The responsibility wasn't. I coordinated the people, priorities, and delivery. [Earth Roulette](/projects/earth-roulette/) got me back into hands-on engineering. I later joined Magic Toolbox as a marketer, moved to [Sirv](https://sirv.com), and took on growth, product, and operations. As coding models improved, I built more of my own ideas: [BudJet](/projects/budjet/), [SlovoCard](/projects/slovocard/), [Viddl](/projects/viddl/), [Travel Bot](/projects/travelbot/), and others. When the models were good enough for production work, I used the same approach to build [Sirv Studio](/projects/sirv-studio/), which I conceived, shipped, and now lead. I also build [ImageGuide](/projects/imageguide/) and [Press](/projects/press/) for image auditing and conversion. [Sirv Marketing Machine](/projects/sirv-marketing-machine/) covers internal reporting and marketing work. Today I use AI heavily. I write the product intent, agents do much of the implementation, tests and reviews try to break it, and I decide what ships. AI makes me faster. It did not teach me how to build products. I also enjoy [photography](https://www.shutterstock.com/g/Igor+Varyvoda) and [building and flying drones](https://www.youtube.com/@igorvaryvoda5752). I write about products, software stewardship, AI-assisted engineering, e-commerce imagery, and old advice worth reconsidering. Russia is still waging war against Ukraine. [Here's how you can help](https://www.uahelp.me). [Get in touch](/contact/), email [igor@varyvoda.com](mailto:igor@varyvoda.com), or find me on [GitHub](https://github.com/igorvaryvoda/). --- [Canonical HTML](https://www.varyvoda.com/about/) ยท [Sitemap](https://www.varyvoda.com/sitemap.xml)