Archive

Earlier notes

  1. Image SEO in 2026: Everything That Changed Since 2019

    Seven years ago I wrote a guide to image SEO for e-commerce. I re-audited every piece of advice in it. Some aged beautifully, some died, and the biggest shift is one nobody saw coming: the searcher is often not human anymore.

    06 Jul 2026 9 min read
  2. Claude Audits, Codex Types: Anatomy of a Fleet Skill

    improve-codex is a small open-source skill that turns the 'editorial judgment over a fleet' theory into a working pipeline: an expensive model audits and reviews, cheap sandboxed executors type, and a second model family attacks every plan and every diff — nothing lands without a verdict.

    06 Jul 2026 10 min read
  3. Two theories of a programmer

    One theory of a programmer types the code it thought of. The other edits a fleet that types. Makers thrive, typists don't, and the data shows why.

    02 Jul 2026 6 min read
  4. Maximizing Performance in a Vue/Nuxt Project with Sirv

    How I pushed a Vue/Nuxt site to top performance with Sirv: on-the-fly image optimization, lazy loading, CDN delivery, and a faster contentful paint.

    30 Sep 2023 4 min read
  5. Actionable ways to help Ukraine

    Actionable ways to help Ukraine: verified donation routes, army support funds, and humanitarian resources, curated at UAHelp.me.

    09 Apr 2022 3 min read
  6. 9 Actionable tips to increase Shopify sales

    The original article was posted on Sirv’s blog In 2020, e‐commerce has become more important than ever; thousands of businesses had to transition to selling online simply to …

    24 Nov 2020 18 min read
  7. Image SEO for E-commerce

    Update, July 2026: I re-audited every piece of advice in this guide, seven years on — what survived, what died, and what changed. Read the follow-up: Image SEO in 2026: Everything …

    13 Jun 2019 17 min read
  8. Image Personalization. Why it's Great and how to use it.

    The original article was posted on Sirv’s blog Personalization has become one of the hottest marketing trends. Nowadays, shoppers want not only products – they want better …

    03 Aug 2018 10 min read